In line with the original identity, I decided to house the lettermark and supporting text within an oval shape, including the area to display the companies specialty areas. Opposed to the split shape in the old design, I went with a complete, rounded oval to symbolise the companies well-rounded skills and abilities.
As seen above, BYD has two logomarks to use. As the text is relatively small displaying Lee and Mark’s focus areas, the second identity is for use on smaller applications, such as letterheads, small signs/building site surrounds and other smaller uses.
This ensures the logo is visible in full when scaled up or down.