Love Ted

Love Ted, a hub for all things dogs, from treats to toys.

From August 2018, I worked with Love Ted for just shy of a year, first creating their brand identity and Shopify site.  Owners Louise Menzies and Joel Winter were recommended to me by a previous client and expressed their interest in having me design their logo and develop their online shopping site.

We quickly developed a strong business relationship and started working on what would be one of the leading dog based brands on the market today.

Louise and Joel were keen to develop a strong, distinguishable brand identity and so we started with early concepts including dog bones and heart symbols.

The couples dog, Ted, is a 3 year old cockapoo and forms the backbone of their brand.  My initial thoughts after meeting the three of them were to develop a logo using the orangey tones of Ted’s fur.

Along with the main identity, Love Ted were keen to have us develop an accompanying, signature based mark.  This would ideally be used on product packaging when sending out their orders, on stickers and address labels.

Comparing the early main identity to competitors such as DoggTreats and BusterBox, it was evident the logo lacked some personality and identity.

So, I took a step back and evaluated the brand name in full.  It’s simple yet effective.  You want to fall in LOVE with Ted and the products the company is offering.  Ted was and still is the main focus of the brand and so a direct link to the name and its background should be used to create the logo.

Seen above, a rejected concept based around design one.  Switching from an outline design to a full, rounded graphic.  The rough edges were added to symbolise Ted’s fur.

This logo shouts

Although Louise, Joel and I all agreed that the above concept captured the identity of Ted better, it still wasn’t quite right.

After some back and fourth with the above design, it was perfected and is pictured above.  This was ultimately the design Louise, Joel and Ted opted for.  It’s clear where the links in the chosen identity come from, with the heart linking to ‘Love’ and the dogs paw linking to ‘Ted’.  

When we first set out to develop an exciting concept into a live business, we wanted to find a designer who would deliver quality while also being reliable and creative. We needed someone who could support us with our branding and website creation and we couldn’t be happier that we chose to work with Daniel. 

Daniel was recommended to us via a friend who was also delighted with the service they received. We are so pleased with every piece of work Daniel has done for us and we can’t recommend him enough to anyone starting out in business or looking to rebrand/refresh.

The quality, speed and communication have been exceptional at every stage of the process. Everything we asked Daniel to help us with never felt like too much trouble. We felt that he was really keen to ensure that our business would be successful. Not only does Daniel offer exceptional value for money, he also works very closely with you to ensure that your vision for your business is achieved.

We wouldn’t hesitate to recommend Daniel Minter and will be continuing to work with him on our current business and any future business ventures.

Louise & Joel

Directors, Love Ted

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